XARM Apartments was founded in 2010 in the beautiful city of Santa Marta, Colombia, by Sandra and Ángel, two Spaniards who fell deeply in love with this corner of the Caribbean and wanted to share with the world the magic that captivated them: its light, its people, and its natural charm. With more than 50 properties in different regions of Colombia, we have managed more than 30,000 reservations and welcomed more than 110,000 guests from over 100 countries. Our mission is simple and profound: to create unique experiences that make every traveler feel at home, combining friendly service, inspiring design, and attention to detail. Our passion for decoration leads us to constantly seek out new trends and styles, integrating natural materials, soft tones, and warm textures that convey calm and balance. Each space is lovingly designed to inspire and awaken emotions. We believe that places tell stories, and each of our properties has its own voice. After years of experience in multinational companies, we apply the same standards of excellence, organization, and professionalism, but with the human touch that defines our understanding of hospitality. At XARM, we believe that perfection lies not in rigidity, but in authenticity and the love with which things are done. We operate apartments, villas, and boutique hotels in Santa Marta, La Guajira, and Filandia, each with its own personality, design, and local essence. We combine modern comfort, careful aesthetics, and Colombian spirit, creating homes that invite you to disconnect from the noise and reconnect with yourself. Our team is warm, attentive, and friendly, focused on offering genuine and kind service, but above all, in love with Santa Marta and everything this city has to offer. Welcome to XARM Apartments, where hospitality is lived with the heart and every stay feels like coming home.

Located in one of the most exclusive buildings in Santa Marta's Historic Center, these boutique apartments have been designed with great care and attention to detail. They are located opposite the Santa Marta Club and just a few steps from the beach, offering a privileged location for exploring the city.All apartments have a private terrace with sea views and access to a shared swimming pool with the Marriott Hotel, as well as a relaxation area with sun loungers to enjoy the panoramic views and sunsets. The building offers a children's pool, restaurant, bar, gym, sauna, and a modern reception for your convenience. The units have a bright living area, air conditioning in all rooms, a fully equipped kitchen (except for the suite, which includes a coffee maker with a set of cups and glasses), one or two full bathrooms, Smart TV, high-speed Wi-Fi, and a work area ideal for business travelers or digital nomads. Blackout curtains ensure a good night's sleep, and pool towels are provided.The private terraces are perfect for starting the day with a cup of coffee or enjoying an outdoor meal with the Caribbean breeze.The area offers a wide variety of renowned restaurants, cafes, and bars, such as Agua del Río, Lulo, Gnam, Shio, Serena Bistro, and Casa Magdalena, as well as local shops such as Santa Marca and Casa Tríada. The building has an elegant air-conditioned lobby, concierge, elevator, backup power generator—very useful on the coast—private parking, and a team with extensive hospitality experience, always available to assist you.We will be delighted to assist you in person during your stay. With more than 10 years of experience in hospitality,We also offer a personalized guide with recommendations for places to visit, restaurants, museums, and activities, designed so that you can enjoy Santa Marta like a local resident.

What we love most about this neighborhood is its lively and authentic energy, where the city and the sea meet in perfect harmony. From the door of the building, you can walk to Los Cocos beach, feel the salty breeze, and watch the sun reflect off the water every morning. In the evening, the sunsets are spectacular, painting the sky with golden and pink hues that make no one want to leave. On the corner, the mango and avocado man awaits you with that warm smile so typical of Santa Marta. A few steps away, there is a small local shop, traditional bakeries, and a gourmet Carulla supermarket, ideal for those who enjoy cooking with fresh, quality products. The neighborhood is also perfect for those looking to go for a walk and discover its most delicious side. Nearby you will find the best restaurants and bars in Santa Marta: from the gourmet flavors of Agua del Río, Lulo, and Brot across the street, to soulful spaces like Shio and Serena Bistro, or Santa Marta classics like Casa Magdalena, Guásimo, and Donde Chucho. At night, the area comes alive with a magical mix of music, gastronomy, and Caribbean joy. You can enjoy a cocktail at Casa Magdalena or Serena Bistro, or experience an authentic Santa Marta night out at Crabs, La Puerta, or the rooftop of Brisa Loca, with its ocean view and relaxed atmosphere. During the day, it's worth getting lost among the charming local shops, such as Santa Marca and Casa Tríada, where Colombian art and design come to life. Everything is just a few minutes away, in a safe, vibrant environment steeped in history. Here, everyday life becomes special: the sound of the waves, the warmth of the people, and that feeling of being exactly where you want to be.