Welcome to our professionally managed serviced apartments, a trusted name in hospitality for over 30 years. Our rich legacy is reflected in the satisfaction of over 100,000 guests, hosted across our extensive portfolio on many renowned platforms. Strategically situated in Central London's most picturesque and prestigious locales, we proudly offer more than 300 units, each one a testament to our commitment to excellence. Our properties stand out for their recent renovations, modern aesthetics, and a comprehensive range of amenities, ensuring a stay that's not just comfortable but also truly memorable. Affordability is at the heart of our service. We believe that luxury doesn't have to be prohibitive, and our competitive pricing is designed to provide you with an upscale living experience that's both accessible and value-driven. Discover the perfect blend of elegance, convenience, and affordability with us, and make your London stay an experience to cherish

Welcome to our professionally managed Soho Penthouse well finished located in Soho. This luxury apartment located on the 4th floor, please note there is no lift, thoughtfully equipped with central heating, elegant hardwood flooring, and well-appointed kitchenettes. Immerse yourself in the dynamic social scene of Soho, while staying in our comfortable accommodations.Please note that only weekly service cleans are included but additional cleans can be arranged for an additional fee.This building contains stairs and does not have a lift. With the convenience and the comfort of air conditioning, it offers an ideal stay in the heart of the city. Our complimentary Wi-Fi is suitable for personal use, and we will assist promptly with any issues. However, we cannot take any liability for professional use and any downtimes which cause loss of earnings. The check-in process is smooth, featuring a self-check-in system to guarantee a seamless start to your stay. While the building is not manned 24 hours, our efficient pre-arrival email system and guest app provide you with all the necessary information, including access codes and key retrieval instructions. Our 24/7 emergency line and guest app chat ensure that support is just a message away. Check-in begins after 3 pm, and early check-ins may be subject to charges and availability. Please note that our buildings are self-service and unstaffed, and we do not provide on-site luggage storage. However, you can explore luggage storage options at major London stations through our guest app. Perfect for any length of stay, these apartments offer an affordable and pleasant home away from home in London. Choose our Soho Penthouse for a blend of comfort, style, and unrivalled urban access, promising an unforgettable stay in the heart of London

Immerse yourself in the dynamic pulse of London at our apartment, just a 5-minute stroll from Tottenham Court Road Station in the eclectic neighbourhood of Soho. Renowned for its diverse culinary landscape, Soho tantalizes taste buds with everything from vibrant street food markets to sophisticated dining in trendy locales. Discover Soho's lively streets, a melting pot of cultures, music, theaters, and chic boutiques. This neighborhood is a creative and entertainment hub, boasting an electrifying nightlife that awakens after sunset. Soho's strategic location is perfect for exploring London's iconic sights. With delicious cuisine, compelling performances, and fashionable shopping, it's the ultimate destination for those seeking the city's dynamic rhythm. With Tottenham Court Road Station nearby, access the Central and Northern lines for effortless journeys across the city. Additionally, numerous bus routes make neighboring areas and attractions easily accessible, ensuring your London adventure is just moments away. Choose our Soho apartment for a memorable stay where convenience, culture, and the city's vibrant energy converge, offering an unparalleled urban experience